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Insights & Industry Thinking

Practical perspectives on brand activations, promotional staffing, experiential marketing, and what actually drives results in the South African market.

All Insights Tips

Tips4 min read

How to Brief a Promotional Staffing Agency (And Actually Get Results)

Most activation campaigns underperform because the brief was vague. Here's what a strong brief looks like — and why the details you skip cost you money.

28 March 2026

Tips3 min read

Brand Ambassador vs Promotional Staff: What's the Difference?

These terms are often used interchangeably, but they describe very different roles with very different cost and campaign implications.

20 February 2026